CREATIVE CRITICAL REFLECTION 2

CRITICAL REFLECTION 2 

HOW MY PRODUCT ENGAGES WITH ITS AUDIENCE AND HOW IT WOULD BE DISTRIBUTED AS A REAL MEDIA TEXT 

Made with Visme Presentation Maker

CCR2: DISTRIBUTING MY FILM

DISTRIBUTING MY FILM

NOTES 

First Slide

When researching a major Hollywood film I noticed many strands that I could use to market my own independent film. I think with my budget I could use: 

- Social Media: Facebook, Twitter and Instagram

- Posters and market these on social media

- A film website to promote the film, the useful aspect of the website is that I can advertise where the screenings are

- A film postcard, links, he title/name, details etc.. 

Second Slide

- Information about taking it to festival, screenings at British festivals (London Film Festival).

- Tortoise in Love, is an example that was funded by the FBI 

- I would like to get a screening on the BFI, and possibly get funding from the BFI to screen my film. This also meant that my film will have an after life, after being able get funded by the FBI. 

Third Slide

- it does other things other than just tell them about the film on the website

- Sorry we missed you is an example, use screenshot poster on this slide. This is instead of a very big marketing campaign, it will tell the audience how to watch the film etc

- Hashtags can we used on my website will help. On the website it will include a trailer, where it is being screened etc.. 

Images on the Second Slide on Tortoise in Love

Images on Third Slide, example: of Sorry We Missed You screenshot

Images - screenshot of Bait digital poster and Festivals. 

My Research on a Major Distribution Film: 

https://www.blogger.com/u/1/blog/post/edit/756111242979554054/1756393308954185635

I have understood that what film distribution is. 

I learned from the FBU website from Mark Batey that i have to identify what gender my film is and what is USP is. The distributor will make a list of comparable  films.

Who - forth slide 

What - fifth slide, defining selling point and hooks. Key themes. 

When - sixth slide 

How - seventh slide, how I would market my audience, what is the film , who is it for, ££ we can spend on marketing, what can we think the box office can achieve, influencers to promote the film etc... 

Looking back at data, and do research on the comparable films. Demographic data, female/male etc.. 

Write down three films that are similar theme/genre/audience to my film. 

One of the places we can get films from and choose to investigate is the FDA’s handbook. 

SEMIOTICS

 Semiotics

A detailed summary of what I learnt from Roland Barthes Media Theory on Semiotics

Semiotics Definition: The study of signs (in other words the way we make sense of everything around our). 

What is a sign?: A symbol, a colour, a camera angle (basically everything around you). 

Example: Here is a sign of the well know Apple Store. It is something we can infer meaning from, its called the signifier because it’s creating meaning. There are two types of meaning we get from this sign: the first is the denotation (the literal meaning), it is very recognisable to most people). However, it also has a connotation (the signified meaning), the associated meaning. So although it is literally an image of an apple or logo it might mean to some audiences high tech equipment/devices made in California, IPhones etc.. These are not the only connotations of this sign because it depends on your personal ideology (identity), your background, your culture so depending on all of these factors you might look at this image and think Chinese sweatshops you might look and think overpriced equipment. 

The reason for this is because signs are what is known as polysemic, meaning many. So, we can read signs around us in many different ways. 

Looking at signs in moving image. Tales of Terror for Tokyo (as seen in the image above) is.a text not in English, so when we remove language (where meaning is mainly from), its how much the individual understands on other signs based in the text. 

There are four main categories of signs that we look for in film:

Miss-en-scene: 

This includes the set, the costume, the hair and the makeup. In this example extract it was seen that the corridor was very cramped (they chose to shoot the scene that instantly felt quite claustrophobic). In the scene the set was ver simple and plain (there was a lack of decoration and the walls were all white). Finally by selecting the character as the girl who looked sweet, innocent and cute, the feeling of terror (like when a child) would have been so much more than had it of been an adult trying to let someone in to the house.

Sound:  

They’re might be sings in the form of music, sound effect the way people sound. The voice of the character behind the door sounds terrifying (even though most likely we don’t know what they’re saying), but the tone of the voice is creating meaning that we should be scared of this character. Having noice/music and removing it make the same impact on the audience (in terror and fear)

Camerawork: 

We can look at the way the camera is framed through composition, the movement and how that might be creating meaning to the audience. Extreme wide angle shot were used in this example, to really emphasise just the amount of space they’re actually was and hw small the young girl looked in these small rooms.

Editing: 

The use of sequencing, how one clip moves directly to another. For example in the extended scene were there was not any cutting for a long period of time, because this scene was so long it added to the held breath sensation we had with the lack of music. 

Signs In Detail

Signs are selected by media producers to create a specific meaning. For example in a new magazine you could pick an this image (see below) to repent Plymouth or you could select this one. The decision the media producer makes will create a huge amount of meaning for the audience, that’s a huge amount of influence the media producer has of their audience form the selection of signs. 

So what happens when a sign is used constantly in culture. Bartha’s argues that when this happens a sign becomes a myth and a myth is almost like an accepted dominant connotation of a sign. 

RESEARCH + PLANNING: FILM OPENING INSPIRATION

SINISTER & DEXTER: INSPIRATION + RESEARCH 

I began by researching the meanings behind Dexter and Sinister to solidify my understanding of the differences between the two (before I could apply this to the narrative and casting of our fictional film opening).

“Sinister” derives from a Latin word meaning “on the left hand side.” The “left” giving evil, foreboding and negative connotations. From further research I had found  that the association of the left with evil is likely to be the dominance of right-handed people within a population.

“Dexter” derives from the Latin word meaning “on the right ride,” which is the positive to Sinister. Thus meaning, it have mainly positive, strong connotations that survives through its linguistic descendants. 

When conducting research and gaining inspiration for our fictional film opening I found that there is an emphasise on the good angel / bad angel dichotomy which dates from medical morality plays and which was continued in drama as Marlowe’s Dr. Faustus. The good angel stood on the right hand to represent virtue (dexter) and the bad angel stood on the left side (sinister) in an attempt to persuade the should to go down an evil path.

This is applied in my fictional film opening as I acknowledge the draw of the criminal path, represented by Gabe’s (sinister) lure and temptations, The counterbalance is Holly (dexter / angel like energy) who is redemptive and wholesome, representing strong, social values. 

Morality Play, Marlowe’s Dr Faustus

DEVELOPED / FURTHER RESEARCH: Images of Dr Faustus work

Our casting of Holly positions her as the Pre-Raphaelite angel with flowing locks and limbs, pale skin.  

HOW MY PRODUCTION SKILLS DEVELOPED

PART 1

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PART 2

CCR3 - PART2 by Preesha Patel

 

CONSTRUCTION: CREATION OF FX IN PHOTOSHOP

CREATION OF FX IN PHOTOSHOP

In our filmmaking and editing, we explored ways of creating visual representations of what was developing inside our protagonist’s head. This is integral to the narrative – as he is under such pressure from the stressful thoughts about his past criminal record spoiling his chances of any real future – as well as being an artistic experimentation that attracted us as it promised to lift our filmmaking out of the run of the predictable into more filmic work. 

To suggest his inner maelstrom, we took an image of the protagonist into Photoshop and cut the space inside the outline of his head, leaving. 

Photoshop (Steps): 

1. We firstly decided to edit the background of the image/video and edit out the main characters face (Kevin). 

2. We will then be moving on to blurring the last seconds of the scenes and creating of the scene, to make the transition into the next scene/flashback. 

CONSTRUCTION: PRODUCTION COMPANY LOGO - MAKING

PRODUCTION COMPANY LOGO - MAKING 

Thursday 10th December 

In the the next hour session, we decide to start making the production company logo (at the beginning of our film opening). We both decided to call the name of our production Ten Pin Productions. Our teacher had brought in the props that we needed - which were a pack of ten skittles and a ball.

At first we used a black back drop to roll the ball along the table/black back drop. However the challenge was that it caught the background of the overall frame. There were other objects etc.. that were interfering with the frame of the shot. So, we decided to use the green screen and my IPad Pro to film the clip. We set up the skittles agains the screen screen on the floor, and propped up the IPad in the position we wanted. We started the filming, one of us would throw that ball and the other with film.